Franchise – Franchising



Business format franchising
Card Group supplies 45 countries worldwide through its network of Master Franchisees and Franchisees. We are expanding into many new markets every year worldwide and therefore we are looking for professional and motivated people who wish to start their own business either as a Master Franchisee or as a local Franchisee.


We provide a complete Business Format Franchise System including training, operating manuals, intellectual property rights, know-how, material, start-up support, on-going support etc.

Aside from that, we have developed a unique system where you supply retailers with free display units and stock of Greeting cards and gift products on a no-risk, free consignment basis where the retailers only pay you for what they sell.

Whether you are considering setting up as a Master Franchisee or as a local Franchisee in any country, you can be confident of an effective support package.

An experienced Franchisor
Card Group has been franchised since 1997 and the organization has a well structured and supported franchise system demonstrated by winning the Swedish Franchise Associations Award for “The Franchise System of the Year 2004″ and the “Franchise Achievement of the Year 2015”. Our Management team has long experience from the Franchise industry and Card Group’s CEO Peter Hallström has been involved in franchising since 1976. Peter Hallström’s membership of franchise professional bodies are as follows:

  • EFF, European Franchise Federation, Board of Directors Policy Board (2009-2011)
  • Swedish Franchise Association, member election committee (2009-2011)
  • Swedish Franchise Association, member ethical committee (2008-)
  • Card Group is a full member of the Swedish Franchise Association.

Ethical Franchising
Card Group is a full member of Swedish Franchise Association and follows the European Code of Ethics for franchising elaborated by the European Franchise Federation (EFF).
The company group also follows each country´s national franchise associations adopted rules for ethical franchising.

In business for yourself, not by yourself
As a Master Franchisee/Franchisee in our system you will receive from the very start everything that has taken us many years to develop.

Your success is our success
In our franchise system each party benefits from the other.

your success is our success