Greeting cards are low cost impulse purchase products that are being purchased on a daily basis.
Around the world, greeting cards are used to celebrate everything from birthdays to Valentine’s Day. Greeting cards keep people personally connected.
Everyday, millions of people around the world celebrate birthdays.
To send or give a greeting card is a way to show someone you care, and it is more personal too!
- Greeting Cards is an enormous market!
- The UK Greeting card market is worth over £1,6 billion, more than coffee and tea combined.
- 600 million greeting cards are sold every year in Germany.
- 6,5 billion greeting cards are sold every year in the USA.
- Swedish consumers send more than 30 million Christmas cards every year.
- In the Netherlands people purchase 27 greeting cards per person per year.
- Women purchases about 80% of all greeting cards.
- Greeting cards are an impulse purchase product.
- Relatively unaffected by recession.
Today, despite the prevalence of e-cards and other digital forms of communication, more people than ever are turning to greeting cards to express themselves. Not many people send SMS to weddings, birthdays and christmas. They send a card which is more personal.
- Did you know that…
- Sending greeting cards to friends and family can be tracked back to the ancient Chinese and to the early Egyptians, who conveyed their greetings on papyrus scrolls. The Germans are known to have printed New Year’s greetings from woodcuts as early as 1400.
- The first known published Christmas card appeared in London 1843.
- The most popular everyday card – sending occasion is still Birthday which accounts for 60% of everyday cards sold.
- Valentine’s Day has been known as the Roman festival of “Lupercalia” since the 3rd century. In those days young men drew cards with young girl’s name on, whom they then courted for the duration of the following year. A lover’s occasion on which written greetings were exchanged was first mentioned in the 15th century.
- A love letter smuggled out of the Tower of London in 1445 is said to be the very first Valentine card.